Flexbar

Client's Need: Flexbar was one of Vision's first ecommerce success stories, developing their initial site many years ago. They recently decided to capitalize on their initial success and expand further into ecommerce. They wanted more control of the content, ability to edit products and expand categories, with an overall user friendly experience. As a multi-line manufacturer and distributor with thousands of product offerings in many categories (some related, some not), organizing products was formerly a challenge.

Vision's Solution: The new online store is a comprehensive solution: user-friendly, simple to administrate, and very expandable. Products are intuitively categorized, therefore easy to find. Affiliate programs can be established in minutes, expanding Flexbar's market reach through distributors and resellers at no additional cost. Content editing features allow Flexbar's staff to expand content and add products to the site instantly. The result is improved visitor-to-customer conversion, greater market reach, up-to-date content and an overall increase in sales online.

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Tri-Rotor

Client's Need: Tri-Rotor's previous website had lots of content, but was not converting prospects into leads or customers easily. Tri-Rotor's traditional sales hurdle is matching the right pump easily to a prospect's need, since Tri-Rotors' pumps can be configured with thousands of combinations.

Vision's Solution: Through a well organized and designed site utilizing ThomasNet's Catalog Navigator, visitors now breeze through a series of questions to profile their need, and the system returns a list of candidate pumps. Clients can compare pump models by attribute (speed, flow, liquid type, etc.) and request quotes quickly. Additional content helps prospects understand the essential differences between several pump series. Bottom line: Tri-Rotor spends a lot less time trying to configure a solution, and more time selling it.

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